Creating the winning mix
Coaction PR offers a full range of public relations services to its clients. With each engagement, we look for just the right mix of strategies to ignite public awareness of our clients’ products and brands. We focus on continuous brand building and reaching key influencers to promote product awareness.
Media Relations: Reaching magazines, newspapers, TV/radio, bloggers,
social networks and web sites:
Industry-related Special Events:
- New product introductions
- Trend stories
- Expert positioning
- Desk-side visits
- Seasonal story angles
Consumer product awareness and education:
- Media receptions/cooking demonstrations/classes
- Trade show events/demonstrations
Research/uncover new opportunities for brand building:
- Festival sponsorships/participation
- Movie/TV product placement
- In-store cooking demonstrations
- Magazine contests
- Sales rep outreach
Connect with influentials that will become effective brand
ambassadors for a company’s products, such as:
- Social media – blogs, social networks, etc.
- Consumer surveys
- Interior designers, chefs, Sommeliers, “foodies,” etc.