How the Coaction Girls Jump Into Spring

With warmer days not too far ahead, we thought we'd share our rituals for preparing for a new season. 

Stephanie Fields Brown, Account Supervisor

Photo: Stephanie Fields Brown

Photo: Stephanie Fields Brown

"In high school I worked for a huge greenhouse and landscaping company. To this day it’s my most favorite job I’ve ever had (sorry, Coaction). There would often be leftover perennials that no one wanted to buy because they were malnourished and just kind of ugly. So I made a habit of rescuing them and planting them at home. As a result, my mom and I had some beautiful perennial gardens!

It’s been over a decade since I’ve had access to a real garden, but this is the second spring that I’ve had my very own roof deck. I always keep lots of houseplants and I usually start some seeds on my windowsill to keep throughout the summer, but this is the second year in a row that I can go GANGBUSTERS on the roof with real plants! It’s my new ritual! I like to plant mostly flowering plants and a few herbs. No veggies though, this is strictly aesthetic. ;) I like to lounge among the beauty, it’s like my own little paradise as the F train barrels on by. In the next two weeks, I’ll be making a trip to my local nursery to pick up an assortment of annuals to scatter among my existing perennials — assuming they decide to come back this year. I just checked on them and so far everything is looking good."

Colleen Jezersek, Company President

Photos: Ikea

“Back in the day when I was a living in the suburbs my spring ritual would be cleaning up the veggie garden and prepping it for the new growing season.  Fresh Jersey tomatoes, peppers, herbs, and even corn all grew in our backyard.  Now that I’m a city-dweller living in an apartment I need to make the most of my small balcony.  Today, my garden consists of a variety of herbs that are easy to grow and care for.  There’s nothing like the flavor of fresh basil, parsley, sage or thyme added to our favorite meals or smoothies.  I just read about a new Hydroponic Gardening Kit from IKEA, I might need to jump on the ferry and visit the Brooklyn location – sounds like the perfect apartment herb garden!”

Alanna Kramer, Assistant Account Executive

Photos: The Container Store, Amazon, All Modern

"Spring is my all-time favorite season mainly because my birthday falls right smack in the middle of it — yay for turning 24 this year!

My spring ritual is actually pretty basic but it is a tradition in my family. It is the classic switch from winter to spring/summer clothes. It is so nice to pack up those bulky sweaters and heavy boots and take out spring dresses and light weight items! Every year my dad would go up to the attic to retrieve our storage containers for my family and I. It was a nice time to just open up the windows play some music and prepare for the Spring Season.

This year will be different as I have moved out of my house and now live in my own apartment with well no attic and barely any storage. As a result,  I currently clutter my closet and draws with winter and summer garments — it’s a seasonal mess! This spring, I'm on a mission to tactfully store my seasonally inappropriate belongings in some kind of under bed or wall mounted storage. Wish me luck! Any recommendations are greatly appreciated ;)"

Claire Femiani, Accounts Director

"After ending a relationship, I feel the need to refresh my life, starting with my home which is my sacred place. I consulted Apartment Therapy for a few tips on a cleansing ritual for my home. Here are the steps I plan on taking to turn over a new leaf. I’m looking forward to it!

  •  Clean and declutter my apartment. Apartment Therapy says, “Whether it's a new space or a reinvigorated space, make sure it's clean and free of clutter so that the energy can move freely around.”
  • Create new intentions for my year ahead; what do I want and what I want to accomplish in my life.
  • Burn sage in each room. The ritual of burning sage will help clear any negative energies in my home and start anew.
  • Allow the energy to circulate by opening all the windows. With the shades up and windows open, I can let the new begin!

Namaste, y'all!"

Samantha Simon, Assistant Account Executive

Photo: One Kings Lane

Photo: One Kings Lane

"I'm one of those secretly messy people who look like they have it all together on the surface but behind the curtains, they're a wreck. At least I hope I give off an air of being put together (I probably don't). That being said, I don't have a spring ritual but I'm hoping to make a new one this year. 

I've been thinking a lot about Marie Kondo's The Life Changing Magic of Tidying Up — without even having read it. She's all about decluttering, purging and treating the belongings you do decide to keep as if they were animate. I got the gist of it from numerous articles like this one from One Kings Lane

Living in a tiny 'one bedroom' that is actually the size of a studio with my boyfriend, Kondo's philosophy is something that could save my life/sanity. I'm constantly trying to think of new ways to maximize space like hanging pots and pans on the wall and committing to a loft bed. Currently, I have six garbage bags filled with the contents of my purge that I need to take to Goodwill, and I know I'm just getting started. So, who's driving?"

What spring ritual officially signals spring time to you? Share yours in the comments!

All We Want For Valentine's Day

Valentine's day is right around the corner and we're excited! Here are how the Coaction girls anticipate spending their dream Valentine's day. Take a hint, potential suitors!

watty in snow.JPG

Colleen's late dog Watson, playing in the snow

I love the snow and I love being outdoors in the snow.  My dream Valentine’s Day is a long weekend of skiing in Vermont.  Luckily we get our fair share of snow here and Vermont is only a few hours away.  There’s nothing like the feeling of flying down a frigid mountain at full speed then warming up near the fire with a nice Irish Coffee.  I’m a purist with my Irish Coffee, just a few simple ingredients – coffee, whiskey, sugar and heavy cream – nothing fancy.  But oh so warm and delicious.  I have several favorite ski resorts in Vermont, but Sugarbush in Warren, VT is at the top of my list.  The terrain is so varied, it’s perfect for all levels.  On the ride up we make a pit stop to see my family in Randolph, VT.  A quaint town in central Vermont, which also is home to one of my favorite Inns in Vermont - The Three Stallions Inn at the Green Mountain Stock Farm.  Vermont is a second home to me so sharing my love of this beautiful place with my husband (and my amazing dogs when they were alive) on Valentine’s Day is pure heaven!

- Colleen Jezersek, company president

If there is one thing I have always wanted to do, it is take a ride on a hot air balloon. It has been on my bucket list for years. Well that and meet Justin Bieber (I am a huge fan!!). So for me, a hot air balloon ride would help to make the perfect Valentine’s Day! I grew up in the Hudson Valley which is home to beautiful mountains, lakes and an abundance of trees. It really is a beautiful sight to see and even better from the air which is why it wasn't uncommon to see a hot air balloon gliding across the sky. I loved to see them and always wished one day I could go! My perfect Valentine’s Day would begin with a morning trip to the place I grew up. Following the arrival, a ride in an hot air balloon would take place. Seeing all the gorgeous sights would make for the beginning of an awesome day. Next up would be brunch. I love this meal because your plate can totally consist of eggs, bacon and penne al vodka! Some of my favorite brunch recipes include Quiche  and Mini Cinnamon Waffles.  To complete the perfect day would be a trip to the beautiful Mohonk Mountain House, set in a Victorian castle on Lake Mohonk. It’s a great place to get away for just a day or a whole weekend. The perfect place to relax and see the outdoors or go for a nice massage at their in house spa.  Ya this sounds like a pretty nice day guess the only thing left to do is invite the Biebs!    

- Alanna Kramer, Assistant Account Executive

I want my man to take me out to a special indulgent meal at some hot spots in my book.  Here’s the idea of a perfect night in my book. 

Start the night with dinner.  Oh wait, first he’ll show up to my apartment with flowers & a teddy bear. KIDDING! 


Where: Oiji

What to eat: Butter chips, pork belly, housemade soba noodles & more

What to drink:  Soju

Photo credit: Serious Eats

Photo credit: Serious Eats

End the night with a sweet treat because I’m oh-so-sweet! 

Where: Craft

What to eat: Dark Chocolate Soufflé for 2

What to drink:  Port Wine

Happy Valentine’s Day!  

- Claire Femiani, Accounts Director

This will be my first Valentine’s Day as a married lady and to boot, I’ll also be 6 months pregnant!  I’m really checking things off my to-do list.  First Valentine’s Day as a wife- check!!  First Valentine’s Day as a preggo - check, check!!!  Usually I’d say that my dream Valentine’s Day would include a surprise trip to Paris.  But why torture myself by watching the Parisians drink wine, sip café au lait and eat their gooey un-pasteurized cheese?  Since I can’t have any of those things, Paris is off the wish list - I’m sure my husband will be relieved to find this out. 

So since I’m feeling mostly hungry and just want my feet rubbed, I’d love to start V-Day off right with a pre-natal massage at the Peninsula Spa.  I guess we should make it a couples massage, so hubs doesn’t miss out.  Then, once we’ve been fully tenderized, we’ll cab it back to Brooklyn (the cab is an important detail here, as there is no way I’m ruining my hour of relaxation by having to ride the subway) to take a nap.  Yeah I know, it’s real exciting.  After resting our tenderized muscles for a solid hour or two, the hubs will pull the Subaru around (notice, no walking or public transport) and we’ll scoot over to Red Hook to indulge in some smoky meats at Hometown BBQ.  No it ain’t fancy, but this mama wants a pulled pork sandwich on a soft white roll with creamy coleslaw and maybe an O’Douls if they have it, PLEASE have O’Douls!  Cue: Homer Simpson drool.  We’ll eat so much that even my maternity pants will feel tight and once our hair smells completely of BBQ, we’ll make a pit-stop at Ample Hills on the way home for ice cream cones.  I’ll probably order the Salted Crack Caramel, because I hear babies love crack.  To wrap up our uber romatincal day, I’ll want to lie on the couch a bit, reveling in the BBQ scent of my hair and watch one of my all -time favorite movies.  You know the kind that makes you laugh even though you’ve seen it like 20 times?  That’s right, Step Brothers.  Because nothing says Valentine’s Day like “I still hate you, but you have a pretty good collection of nudie magazines.”

- Stephanie Fields, Account Supervisor

Image source: 

Image source: 

I never really know how to celebrate Valentine's Day because it always feels so forced and uncomfortable to me. It's like suddenly at dinner my boyfriend and I don't know what to talk about even though we usually eat dinner together most days. It's too much pressure. And from who?!

 But I think I know how I want to celebrate this year. I want to go off the grid and really let my hair down/wear leggings as pants.  I want a weekend in a cabin out in the boonies (probably the Catskills, which I've never been to, so, apologies to those who live in the Catskills and take offense to me calling it "the boonies"). There'd be a fire pit and a fire place so we can hang by it inside or outdoors, and make s'mores. There'd also be a heart shaped hot tub because this is fiction. For sustenance, my boyfriend and I would cook this Mississippi Roast recipe and eat it with corn tortillas, onions, cilantro and tomatillo salsa. We'd drink hot toddies and maybe shoot a BB gun at some clay pigeons. I've never done the latter before but it seems like something you do when you stay in a cabin. I know. I'm such a sucker for romance. 

- Samantha Simon, Assistant Account Executive

Holiday Jump Start at Total Home

Whether we're ready or not, it's beginning to feel like the holidays are here! 

In November, the Coaction and Gear teams got a head start on the holiday season with our second ever Total Home For The Holidays event. It was a great time to see new faces in the editorial and cookware industry as well as catch up with old friends. Oh, and we ate a lot of festive snacks!

Check out photos of all the fun we had by Chasi Annexy